The profile of outstanding Fikom students this time presents students of the 2016 Fikom Unpad Communication Management Study Program, who have a myriad of achievements. He is Muhammad Ihsan or known as ‘Binjai’. Why Binjai? Ihsan intentionally pinned the name on his social media accounts and even his e-mail address as personal branding while promoting his hometown of Binjai, North Sumatra.

Ihsan ‘Binjai’ is one of the nine candidates for the 2019 Unpad Faculty of Communication Sciences Achievement Student. This is thanks to his achievements as a finalist and champion in the National Student Scientific Week event for three consecutive years. At the 2019 PIMNAS for the non-PKM category, Ihsan and his team won first place in the Videography category through the video “Kampung Naga Pereum Obor” and 3rd runner up in the competition for the innovation product Perfect Deodorizer (PEDE). In 2018 at the same event Ihsan and the team became favorite champions in the PKM-Entrepreneurship category.
Previously in 2017, Ihsan and the team also succeeded in the PKM-M and PKM-GT events, through the Knowlej.id project which managed to steal attention and get development funds for their projects from the Ministry of Research, Technology and Higher Education. The Jaka Dara Binjai 2017 finalist admitted that since the beginning of college, he had targeted not to waste his chance as a student. In addition to the academic field, students who enter Fikom Unpad through the Bidikmisi route, are also active in various organizations on campus such as being the head of the entrepreneurship department in the Student Executive Board (BEM) and head of the prosperity department of the BKI Fikom Mosque which is the Student Activity Unit. The 2019 Unpad Faculty of Communication Sciences Achievement Student Candidates are listed as scholarship recipients of the 2016-2020 Dompet Dhuafa Ethos Study.
Furthermore, in 2018 to 2020 Ihsan received an international scholarship from the Singapore Scholarship Program, most recently in 2019 Ihsan also received an international scholarship from the NUS Enterprise Summer Program Singapore. When asked about the innovative products he presented at the 2019 PIMNAS at Udayana University Bali, Ihsan told the origin of PEDE products. The name PEDE is short for Perfect Deodorizer, which is a deodorizing sticky fragrance product. How to use this product is put into shoes such as in-shole which will eliminate the odors that often exist in shoes. To get the raw material for the Perfect Deodorizer product, namely lemongrass oil, the Kaki PEDE team is working with local farmers in West Java. This product is the result of collaboration between FIKOM, FMIPA, and FISIP students. This innovative product with local wisdom then attracted the attention of the jury at the 2019 PIMNAS event.
In the midst of his busy life as students, student activists, CEO of Knowlej.id, Dauky World Class volunteers and speakers in various student activities, of course it is not an easy thing to share time. However, Ihsan himself was determined to carry out all his activities optimally.
The Binjai Tourism Ambassador also said that in order to achieve what he has achieved today, he had to give up less playing time with friends. He spends more time discussing, focused on pursuing the vision he wants to achieve. Apart from having a will within ourselves, the social environment is also very influential in our personal formation. Sharing time and knowing where our time should be spent most of the time is important for students.
Ihsan advised his fellow students to take part in various positive activities that support their interests and passions. “Never be afraid to fail, many victories were followed by many failures in the past. If you fail and lose, don’t stop, but evaluate. As a student, especially a new student, there are lots of opportunities in the fields of competition, organizations and volunteers to join them in order to hone yourself. Finally, don’t forget to hang out with anyone to build good relationships, “said Ihsan. (HY)