Based on the Dean’s Decree of the Faculty of Communication Science, Padjadjaran University No. 1692/Year 2023 regarding the Establishment of the Semester Credit System (SKS) Equivalence of the Faculty of Communication Science, Padjadjaran University with the European Credit Transfer System (ECTS), it is determined that 1 SKS is equivalent to 1.8 ECTS. The Communication Management Study Program has 144 credits which is equivalent to 259.2 ETC.”

The curriculum structure consists of compulsory courses and elective courses. The compulsory curriculum aims to develop the main competencies of graduates and the elective curriculum aims to strengthen the main competencies. The number of semester credit units that must be taken by students of Communication Management Study Program is 144 credits divided into six-course blocks based on learning objectives, namely strategic communication block of 19 credits, general communication skills block of 32 credits, media and communication technology block of 13 credits, strategic communication block for business interests of 13 credits, strategic communication block for social interests of 11 credits, Communication Human Resources Block of 15 credits, Communication Management Research Block of 18 credits. Placement of compulsory subjects is done in semesters I to IV, while elective courses and semesters V to VII.

Curriculum Structure

Based on the higher education system in force in Indonesia, the workload/credit system used in the Communication Management Study Programme is Semester Credit Units. In this system, 1 credit is equivalent to 45.3 hours/semester, each meeting has 16 times with a duration of 2.8 hours including scheduled lecture activities, structured assignments, and independent assignments. To complete the Education in Communication Management Study Programme, students must complete 144 credits or the equivalent of 259.2 ECTS.

  • SEMESTER 1 (23 credits)
    • Education Citizenship (2 credits), English (2 credits), Bahasa Indonesia (2 credits), Creativity and Entrepreneurship (3 credits), Religion (2 credits), Public Speaking (3 credits), Logic and Critical Thinking (3 credits), Introduction to Science Communication (3 credits), and Management Principles (3 credits)
  • SEMESTER 2 (24 credits)
    • Psychology of Communication (3 credits), Introduction to Communication Management (3 credits), Organisational Communication and Managerial Skills (3 credits), Strategic Interpersonal Communication (3 credits), Mass Communication and Media Convergence (3 credits), Strategic Writing (3 credits), Communication Theory (3 credits), Business Communication (3 credits)
  • SEMESTER 3 (24 credits)
    • Communication Planning (4 credits), Digital and Community Communication Technology (3 credits), Strategic Persuasive Communication (3 credits), Marketing Communication (3 credits), Consumer Behavior (3 credits), Digital Media Management (3 credits), and Visual Communication Management (4 credits).
  • SEMESTER 4 (23 credits)
    • Communication and Social Transformation (4 credits), Multimedia Communication Management (3 credits), Management of Communication Training Programmes (4 credits), Communication Philosophy and Ethics (3 credits), Multicultural Communication (3 credits), Quantitative Research in Communication Management (3 credits), Qualitative Research in Communication Management (3 credits).
  • SEMESTER 5 (19 credits – courses can be taken in other study programs)
    • Marketing Communication Practice (4 credits), Communication Entrepreneurship (3 credits), Human Communication Resource Development (3 credits), Industrial and Organisational Psychology (3 credits), Applies Statistics (3 credits), Students’ Community Outreach (3 credits)
  • SEMESTER 6 (22 credits – courses can be taken in other study programs)
    • Social Campaign Management (4 credits), Communication Programme Evaluation (3 credits), Communication Consulting (3 credits), Media Industry (3 credits), Communication Audit (3 credits), Analysis of Strategic Communication Issues (3 credits), Strategic Political Communication (3 credits), Job Training (2 credits).
  • SEMESTER 7 (9 credits)
    • Seminar (3 credits), Dissertation (6 credits)

In this ever-changing era, the Communication Management Study Program recognizes the need for higher education to align with dynamic industry requirements. Committed to quality education, we regularly update the curriculum every four years and conduct yearly evaluations to refine course content and semester learning plans.

Our process starts with pre-workshop discussions with industry stakeholders, followed by visits to expertise centers in Bandung and Jakarta, providing crucial insights. These activities focus on refining the curriculum based on early feedback and industry insights to ensure its relevance.

The current curriculum reflects these efforts, incorporating recommendations to enhance digital learning and emphasizing the unique features of the Communication Management Study Program within Unpad’s Faculty of Communication. This initiative concludes with an internal workshop involving faculty, deans, quality assurance units, and the directorate of education.

The documentation of the curriculum review process is available at this link