The primary topics of studies from the Undergraduate Communication Management Study Programme are related to communication strategy, marketing communication, and communication human resource development. Graduates’ profiles of the Communication Management Study Programme are communication strategist, marketing communication officer, and human resources communication development officer.
Here are the profile and roles of graduates of the Communication Management study program:
- Communication Strategist, manage various communication resources in the context of a non-profit organization for social changes purpose, both internally (for the company where they work) and externally (as a consultant for other organizations).
- Marketing Communication Officer, manages various marketing communication resources in the context of a for-profit organization for commercial purposes.
- Human Resources Communication Development Officer, manages human resource communication capability development programs within the company.
Attitude
- Carrying out duties responsibly by creating a communication strategy that does not cause public unrest; otherwise, it would be against the prevailing legal, social and ethical norms (A1)
Knowledge
- Holding the principles and theory of communication (K1).
- Holding the concepts of strategic communication, management, marketing, and communication resource development (K2).
- Holding the ability to use information and communication technology (K3).
- Holding the ability to analyze organizational ecosystems in the field of communication and media (K4).
- Holding the methodology of communication research (K5).
Special Skills
- Holding the ability to apply the results of strategic communication research, marketing communications, and communications for the development of human resources for the purpose of social change, commercial and organizational goals achievement (SS1).
- Holding the ability to solve communication problems, collaborate and compete to develop alternative solutions creatively in the context of non-profit and for-profit organizations (SS2).
- Holding the ability to evaluate communication strategies for the purpose of social and commercial change (SS3).
- Holding the ability to solve strategic communication problems for the purpose of social and commercial change (SS4).
- Holding the ability to manage communication training (SS5).
- Holding the ability to use of digital media for strategic communication (SS6).
General Skills
- Holding high-order thinking skills which include the ability to think critically, logically, reflectively, and creatively (GS1).
- Skilled in public speaking, scientific and creative writing, effective listening, and critical reading (GS2).
- Capable of entrepreneurship (entrepreneurship) in the field of communication (GS3).
- Holding the ability to maintain and develop networks and collaborate with colleagues, both inside and outside the institution (GS4).