{"id":2933,"date":"2025-02-12T10:31:57","date_gmt":"2025-02-12T03:31:57","guid":{"rendered":"https:\/\/mankom.fikom.unpad.ac.id\/?p=2933"},"modified":"2025-08-14T10:35:28","modified_gmt":"2025-08-14T03:35:28","slug":"empowering-jatigede-village-through-digital-marketing-and-umkm-product-development","status":"publish","type":"post","link":"https:\/\/mankom.fikom.unpad.ac.id\/en\/empowering-jatigede-village-through-digital-marketing-and-umkm-product-development\/","title":{"rendered":"Empowering Jatigede Village through Digital Marketing and UMKM Product Development"},"content":{"rendered":"\n<p><strong>Sumedang, West Java \u2013 2024\/2025<\/strong> \u2013 A team of lecturers from the Communication Management Study Program, Faculty of Communication Sciences (Fikom), Universitas Padjadjaran, has launched a community service initiative to strengthen the economic potential of Jatigede District, Sumedang Regency, through digital marketing integration and product development for local micro, small, and medium enterprises (UMKM).<\/p>\n\n\n\n<p>The program, titled <em>\u201cProduction of Interactive Guide Videos and Directory Books on Tourism and Economic Potentials (UMKM) in Jatigede District\u201d<\/em>, aims to help local entrepreneurs enhance their competitiveness in the creative industry. The initiative will produce four interactive training videos; covering product marketing, basic financial management, eco-friendly packaging innovation, and business licensing, and two directory books on UMKM products and cultural\/natural tourism.<\/p>\n\n\n\n<p>The project is led by Dr. Ira Mirawati, M.Si., with contributions from Putri Trulline, S.I.Kom., M.I.Kom.; Prof. Dr. H. Engkus Kuswarno, M.Si.; Dr. Rd. Hj. Funny Mustikasari, Dra., M.Si.; Hj. Kismiyati El Karimah, Dra., M.Si.; Dr. Ilham Gemiharto, M.Si.; Yuliani Dewi R, S.I.Kom., M.B.A.; Dr. Asep Suryana, M.Si.; Dr. Uud Wahyudin, M.Si.; Dr. Meria Octavianti, S.Sos., M.I.Kom.; Prof. Dr. Eni Maryani, M.Si.; Dedi R. Erlandia, A.Md., S.Sos., M.Si.; Agus Setiaman, S.Sos., M.I.Kom.; Dr. Dadang Sugiana, M.Si.; Dr. phil. Subekti W. Priyadharma, M.A.; Frila Nurfadila, S.Psi., M.A.B.; Prof. Dr. Atwar Bajari, M.Si.; and Detta Rahmawan, S.I.Kom., M.A.<\/p>\n\n\n\n<p>Through capacity-building, practical resources, and collaborative content production, this program supports <strong>SDG 8 (Decent Work and Economic Growth)<\/strong>, <strong>SDG 11 (Sustainable Cities and Communities)<\/strong>, and <strong>SDG 17 (Partnerships for the Goals)<\/strong> by promoting sustainable local tourism and economic empowerment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sumedang, West Java \u2013 2024\/2025 \u2013 A team of lecturers from the<span class=\"excerpt-more\"><\/span><\/p>\n","protected":false},"author":4,"featured_media":2934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empowering Jatigede Village through Digital Marketing and UMKM Product Development - Program Studi Manajemen Komunikasi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mankom.fikom.unpad.ac.id\/en\/empowering-jatigede-village-through-digital-marketing-and-umkm-product-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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