Graduate Profile

The primary topics of studies from the Undergraduate Communication Management Study Programme are related to communication strategy, marketing communication, and communication human resource development. Graduates’ profiles of the Communication Management Study Programme are communication strategist, marketing communication officer, and human resources communication development officer.

Here are the profile and roles of graduates of the Communication Management study program:

  1. Communication Strategist, manage various communication resources in the context of a non-profit organization for social changes purpose, both internally (for the company where they work) and externally (as a consultant for other organizations).
  2. Marketing Communication Officer, manages various marketing communication resources in the context of a for-profit organization for commercial purposes. 
  3. Human Resources Communication Development Officer, manages human resource communication capability development programs within the company. 


  1. Fear of God Almighty and able to show a religious attitude;
  2. Upholding human values ​​in carrying out duties based on religion, morals, and ethics;
  3. Contribute to improving the quality of life in society, nation, state, and the progress of civilization based on Pancasila;
  4. To act as citizens who are proud and love their homeland, have nationalism and a sense of responsibility to the state and nation;
  5. Appreciate the diversity of cultures, views, religions, and beliefs, as well as the opinions or original findings of others;
  6. Cooperate and have social sensitivity and concern for society and the environment;
  7. Obey the law and discipline in the life of society and the state;
  8. Internalize academic values, norms, and ethics;
  9. Demonstrate a responsible attitude towards work in their area of ​​expertise independently;
  10. Internalize the spirit of independence, struggle, and entrepreneurship;
  11. Carry out duties with full responsibility by producing communication strategies that do not have an impact that can cause public unrest, because it is contrary to applicable legal, social and ethical norms.


  1. Mastering strategic communication concepts, theories, and research;
  2. Mastering the concepts and theories of leadership and organization;
  3. Mastering concepts and theories related to the latest information and communication technology (ICT) for the purpose of social, commercial change and achieving organizational goals;
  4. Able to analyze the social and cultural systems that exist in the community;
  5. Mastering the concepts, theories, and research of marketing communications;
  6. Able to analyze the business ecosystem;
  7. Mastering the concepts, theories, and research of communication for human resource development;
  8. Able to analyze the development needs of human resource communication competence in the organization.

Special Skills

  1. Able to think high order (high order thinking skills) which includes the ability to think critically, logically, reflectively, and creatively;
  2. Skilled in public speaking, scientific and creative writing, effective listening, and critical reading;
  3. Able to analyze situations, formulate communication problems, collaborate, and compete to develop alternative solutions creatively in the context of non-profit and for-profit organizations
  4. Able to apply the results of strategic communication research, marketing communications, and communications for the development of human resources for the purpose of social change, commercial and organizational goals achievement.
  5. Able to design, implement and evaluate communication strategies for the purpose of social and commercial change.
  6. Able to provide consulting services and solve communication problems for the purpose of social and commercial change;
  7. Capable of entrepreneurship (entrepreneurship) in the field of communication;
  8. Have managerial skills in managing organizational communication strategies.
  9. Able to design and provide communication training for organizational HR based on principles, philosophies, theories, and models of adult education;
  10. Able to conduct in-depth and comprehensive studies on the implementation of organizational communication systems to increase organizational effectiveness
  11. Able to create a communication culture that supports the achievement of organizational goals.

General Skills

  1. Able to apply logical, critical, systematic, creative, and innovative thinking in the context of designing, implementing, and developing strategic communication according to their expertise, based on applicable legal, social, cultural, and ethical norms;
  2. Able to demonstrate independent, quality, and measurable performance;
  3. Able to compile a scientific description of the results of strategic communication studies;
  4. Able to make appropriate decisions in the context of solving strategic communication problems based on research and communication theory;
  5. Able to maintain and develop networks and collaborate with colleagues, both inside and outside the institution;
  6. Able to be responsible for achieving group work results and supervising and evaluating the completion of work assigned to workers under their responsibility;
  7. Able to manage learning independently and carry out a self-evaluation process for the work group under their responsibility;
  8. Able to document, store, secure, and retrieve data to ensure validity and prevent plagiarism.